| The 2007-2012 Outlook for Golf Equipment and Apparel in the United States |  | Author: Philip M. Parker
Publisher: ICON Group International, Inc
Category: Book
Buy New: $495.00
as of 2/7/2012 13:48 MST details
Seller: Amazon.com
Languages: English (Original Language), English (Published)
Media: Paperback
Pages: 626
Shipping Weight (lbs): 2.6
Dimensions (in): 9 x 7 x 1.4
ISBN: 049768747X
EAN: 9780497687472
ASIN: 049768747X
Publication Date: November 1, 2006
Shipping: Eligible for FREE Super Saver Shipping
Availability: Usually ships in 24 hours
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Product Description
This study covers the latent demand outlook for golf equipment and apparel across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 11,200 cities in the United States. For each city in question, the percent share the city is of it’s state and of the United States is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state and city, latent demand estimates are created for golf equipment and apparel. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.
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